I develop comprehensive, data-driven marketing strategies that align creativity with measurable outcomes, focusing on continuous testing and optimization to drive sustainable growth.

Case Studies:

• Bringing up gross profit margin using a mixed discount strategy

• Displaying different offers to different traffic

• Using Postpilot for direct mail campaigns

I create targeted marketing approaches that engage customers throughout their entire journey, creating personalized touchpoints from initial contact through long-term retention.

My strategies go beyond short-term revenue gains, emphasizing profitability and building resilient marketing ecosystems that reduce CACs and increase LTV.

Case Studies:

• Adding a free gift to the 3rd delivery of a new subscription

• Creating a product-education page that also converts customers and captures leads

Whether I’m coordinating with a brand’s ops team to add print inserts into specific shipments, or coordinating with multiple brands to conduct a successful giveaway, I always rely on teamwork to make the dream work.

Case Studies:

• Adding print inserts to specific orders

• Running a multi-brand giveaway

I work within brand guidelines and voice to create on-brand designs and engaging, value-driven content that connects with customers and builds brand loyalty without relying solely on discounting tactics.

Case Studies:

• Designing effective email campaigns

• Rebuilding a Shopify store to better tell a brand’s story

• Creating an effective holiday gift guide

Tools I am adept with:

• Klaviyo

• Shopify

  • Shopify Apps: Rebuy, Wonderment, Shogun, Replo, Recharge, Awtomic

• Attentive

• PostPilot

• Figma

• Illustrator

• Miro

• Asana

• Excel/Sheets

• Google Analytics

• Working knowledge of HTML/CMS