The following are examples of marketing strategies I have implemented for brands to meet specific, measurable goals.
Gain access to an unadvertised pay-as-you-go plan for small brands that includes a super-useful report, plus learn effective segmentation strategies for direct mail campaigns.
Improve gross profit margins by implementing a mixed-discount strategy during sales events, with a demonstration of how offering varied discount percentages across different products can maintain sales volume while reducing the overall discount rate.
Reduce subscription churn by automatically adding free gifts to strategic delivery points, with a complete walkthrough of setting up automation using Shopify Flow, Wonderment, and Klaviyo.
Enhance your customer unboxing experience by automatically adding targeted print inserts to specific orders using Shopify Flow, with step-by-step instructions for implementation.
See how a website makeover for Underground Meats’ specialty charcuterie business led to increased sales and AOV through improved storytelling, strategic pricing, and enhanced UX design.
See how strategic email campaign design helped Sea to Table grow its revenue 8x over 4 years, with email marketing consistently driving 35% of sales through professional design and engaging content.
Build effective product education pages that both educate customers and drive business results through strategic CTAs and lead capture elements, with a real world example.
Create high-converting holiday gift guides for your ecommerce store, with real examples from Shopify-based stores, plus strategic tips for maximizing Q4 gift sales.
Learn how to organize and execute successful multi-brand giveaways to grow your email list, with step-by-step instructions for campaign setup, entry management, and effective subscriber nurturing.
Show personalized offers to different traffic sources using query parameters and Klaviyo popups, creating an efficient alternative to traditional landing pages for your ecommerce store.